newBrandAnalytics is a newish startup (less than 2 years old) which started out with a simple premise: the internet is a goldmine of customer opinions, to the point where it's impossible to track and respond to it all with traditional techniques and purely human oversight. We mine the net for opinions, reviews, ratings and other data; we analyze this data and break it down into a structured form that can then be aggregated and measured against the customer's own operational metrics.
To illustrate, one example of what we do is take the impossibly huge number of "Just ate at McDonalds in Copenhagen airport, it was horrible! Stale fries, messy bathroom and facetious service!" tweets (alright, maybe I'm giving Twitter users too much credit ), turn them into what amounts to a scoreboard (cleanliness: -1, freshness: -1, service: -1), and finally crunch numbers until we can give the customer a dashboard that says, in plain English, "there's something rotten in the kingdom of Denmark." Not only that, you can easily drill down and contact the author of the complaint, pull up historical graphs to see if there's a growing negative trend in service quality for that area etc. And that's just scratching the surface.
The company itself is US-based, and is now just past the incubation stage; there's a steadily growing revenue stream, and now the business is catching up with what was essentially proof-of-concept technology, originally developed by an outsourcing firm (which actually did a surprisingly good job). The company has decided to bring engineering in-house, hired a veteran CTO and is now in the process of setting up its R&D center in Ceasarea, Israel.
We have several positions to fill. Officially, these are: QA automation engineer, frontend engineer, senior versatile backend engineer. In practice, we're just looking for really smart people that can help us get things done faster and better. Proficiency, or talent and inclination to become proficient, in any of the following areas is a definite plus:
Interested? Send in your resume to firstname.lastname@example.org or contact me!
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